Business Strategy - IKEA Essay Example | Topics and Well Written Essays - 3000 words

Business Strategy - IKEA - Essay Example As such, we as individuals and the organizations that utilize our services need to show collective responsibility towards each and every aspect of our society. One of the best ways this can be achieved is by continuing to use resources and developing better processes for managing our businesses, albeit in an efficient manner without causing any harmful impact on the environment and by foreseeing how best we can preserve our economy and nature for our future generations. IKEA is one such organization that has been demonstrating corporate social responsibility over a long period. The company is popular worldwide for selling low-cost furniture across outlets around the globe. The range of products produced by IKEA span every possible thing that can be used in a home from kitchens and draw rooms to bathrooms and bedrooms. IKEA today has sales in over 36 countries and looks all set to expand into 6 other countries in the near future (Gerald S. Albaum, Edwin Duerr, Jesper Strandskov, 2005). The present case study is an attempt at studying the success behind IKEA and studying the reason behind what has enabled it to become the largest furniture company in the world. The study is deemed important as IKEA has come to dominate the furniture world within a short span of 60 years and the turnover of the company simply suggests the existence of a very strong business model and supporting processes that aid in generating high revenue. The study will concentrate on evaluating the different aspects of IKEA’s operations and performance figures against a set of six models that will attempt to answer a variety of questions. The current strategic position will be ascertained by using the Porters generic strategies and the Bowman’s clock models.